Mercedes-Benz of Cutler Bay

Privacy Policy

Last Updated: May 11, 2026

Guiding Principles

Our dealership collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data.

Our dealership will take reasonable physical, electronic, and managerial measures to safeguard and secure any personal information you provide to us. However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

This Privacy Policy Includes:

• Section 1 — Florida Digital Bill of Rights (FDBR)
• Section 2 — SMS Messaging Program
• Section 3 — Information We Collect & How We Use It
• Section 4 — Disclosure of Personal Information
• Section 5 — Your Choices & Opt-Out Procedures
• Section 6 — Cookies & Online Tracking
• Section 7 — Data Security
• Section 8 — Additional Disclosures
• Section 9 — Changes to This Policy

Section 1 — Florida Digital Bill of Rights (FDBR)

Notice of Collection

The Florida Digital Bill of Rights (FDBR), effective July 1, 2024, provides Florida consumers with rights regarding their personal data. “Personal data” means any information that is linked or reasonably linkable to an identified or identifiable natural person. This section describes how we collect, use, and disclose personal data relating to Florida residents, and outlines your rights under the FDBR.

We may collect and process the following categories of personal data:

• Identifiers — real name, postal address, IP address, email address, driver’s license number, SSN, passport number, cookies, pixel tags, and similar identifiers.
• Customer Records — telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, and government-issued identification.
• Commercial Information — vehicles, products, services, and repairs purchased, obtained, or considered; vehicle ownership records; purchasing histories and tendencies.
• Internet or Network Activity — browsing history, search history, and interactions with our websites, applications, and advertisements.
• Geolocation Data — non-precise location data derived from IP addresses; precise geolocation only with your explicit consent.
• Audio and Visual Data — photographs, recorded calls, voicemails, and online communications including chat transcripts.
• Inferences — profiles reflecting your vehicle preferences, purchasing tendencies, and behaviors drawn from the above categories.
• Sensitive Data — where applicable, information such as government-issued ID numbers, financial account information, and precise geolocation, collected only with your consent.

Your Rights Under the FDBR

1. Right to Access

You have the right to confirm whether we are processing your personal data and to access that data, including a list of third parties to whom we have disclosed it.

2. Right to Correction

You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and the purposes for which it is processed.

3. Right to Deletion

You have the right to request deletion of personal data you have provided to us or that we have obtained about you, subject to applicable legal exceptions.

4. Right to Data Portability

You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller.

5. Right to Opt Out of Sale, Targeted Advertising, and Profiling

You have the right to opt out of the sale of your personal data, the processing of your personal data for targeted advertising purposes, and profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise this right, please contact us using the information in the Contact Us section below.

6. Right to Opt Out of Sensitive Data Processing

You have the right to opt out of the processing of sensitive personal data, including precise geolocation data. We will not process sensitive data without your consent.

7. Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising any of your FDBR privacy rights.

8. Right to Appeal

If we decline to take action on your request, you may appeal our decision by contacting us at [email protected]. We will respond to your appeal within 60 days. If your appeal is denied, you may contact the Florida Attorney General’s office to submit a complaint at myfloridalegal.com.

How to Submit an FDBR Request

To exercise any of your rights under the FDBR — including access, correction, deletion, portability, or opt-out of sale or targeted advertising — please contact us by email at [email protected] or by mail at the address in the Contact Us section below. We will respond to verifiable consumer requests within 45 days. We may extend this period by an additional 45 days when reasonably necessary and will notify you of any extension. To protect against fraud and unauthorized disclosure, we may require identity verification before processing your request.

Section 2 — SMS Messaging Program

Consent & Message Types

By providing your phone number and submitting a form on our website or other medium, you consent to receive text messages from Mercedes-Benz of Cutler Bay. Messages may include:

• New and pre-owned vehicle promotions and inventory updates
• Service appointment confirmations, reminders, and status updates
• Lease-end and finance renewal notifications
• Appointment scheduling and conversational dealership communications
• Event invitations and dealership announcements

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance, or contact us at (786) 232-0021.

Messaging Terms Summary

• No mobile information will be shared with third parties or affiliates for marketing purposes.
• Reply STOP at any time to unsubscribe.
• Reply HELP for assistance, or email [email protected].
• We will not share your mobile opt-in data with third parties.
• Consent to receive SMS messages is not a condition of purchasing any vehicle or service.
• Terms of Service

Section 3 — Information We Collect & How We Use It

Information We Collect

• Personal identifiers such as your name, phone number, email address, and mailing address.
• Vehicle and transaction information such as vehicle of interest, trade-in details, financing inquiries, and service appointment history.
• SMS program data including opt-in and opt-out status and message history.
• Financial information such as credit application details, payment information, and insurance records collected in connection with a vehicle purchase, lease, or service.
• Government-issued identification collected in connection with credit applications, vehicle transactions, or loaner vehicle programs, with your consent.
• Website usage data such as pages visited, form submissions, and browsing behavior collected via cookies and analytics tools.
• Non-personally identifiable data such as browser type and version, service provider, IP address, and any search engine used to locate our site.
• Audio and visual data such as photographs, recorded calls, voicemails, and online communications including chat transcripts.

How We Use Your Information

• Provide and manage our SMS messaging services, including vehicle sales follow-up, service appointment reminders, lease-end notifications, special offers, and dealership communications.
• Respond to your inquiries and provide customer support.
• Facilitate vehicle purchases, service scheduling, financing, and related automotive services.
• Send promotional and informational communications for which you have opted in.
• Confirm eligibility for manufacturer rebates, incentive programs, and financing offers.
• Diagnose server problems, administer our web site, and compile broad statistical data.
• Tailor your browsing experience based on your interests and geographic region.
• Comply with applicable federal, state, and local legal obligations, including those under the Gramm-Leach-Bliley Act and the Fair Credit Reporting Act.

Section 4 — Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only with:

• Service providers who assist in delivering our SMS, CRM, and digital marketing services under confidentiality obligations.
• Mercedes-Benz USA (MBUSA) as required for program compliance, warranty administration, and vehicle ownership records.
• Mercedes-Benz Financial Services (MBFS) in connection with financing and lease applications.
• Law enforcement or regulatory authorities when required by applicable law, legal process, or to investigate fraud or other offenses.
• Legal, financial, and professional advisors or in connection with the sale or reorganization of all or part of our business or operations.
• Successor entities in the event of a merger, acquisition, or sale of dealership assets.

Except as described above, we will not use or disclose personal information for purposes other than those for which it was collected, except with your consent or as required or permitted by law.

Section 5 — Your Choices & Opt-Out Procedures

• Opt out of SMS: Reply STOP to any message at any time. You will receive a one-time confirmation and will receive no further messages unless you re-enroll.
• Opt out of targeted advertising or sale of data: Contact us at [email protected] to submit an opt-out request.
• Opt out of email communications: Use the unsubscribe link in any email or contact us directly.
• Update your information: Contact us directly to request corrections to your personal data.
• Request deletion: Contact us to request removal of your personal information, subject to applicable legal retention requirements.
• Access your information: Contact us to request a copy or summary of the personal information we hold about you.

You will be notified when any personally identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Section 6 — Cookies & Online Tracking

Use of Cookies

Our dealership uses cookies and similar technologies (e.g., web beacons, tracking pixels, scripts, and local storage) to deliver content specific to your interests, track your website activity, and enhance your experience. Cookies are categorized as follows:

• Essential Cookies — critical for core website functionality including page navigation, session management, and secure access.
• Functional Cookies — allow the site to remember your preferences and enable optional features such as chat modules, payment calculators, and service scheduling tools.
• Analytics Cookies — collect and transmit statistical information about how visitors use our site to improve performance and content.
• Targeting Cookies — deliver advertisements relevant to your interests based on browsing behavior; also used for retargeting across other websites.

Do Not Track & Global Privacy Control

We currently support Do Not Track (DNT) and Global Privacy Control (GPC) signals. If your browser or device has enabled DNT or GPC, it will override your cookie preferences selected in the site’s cookie banner.

For more information on opting out of Google Analytics, visit tools.google.com/dlpage/gaoptout. The Network Advertising Initiative also offers an opt-out mechanism at networkadvertising.org. Opting out does not mean you will no longer receive online advertising — it means ads will no longer be tailored to your browsing behavior.

Section 7 — Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. This web site is hosted on servers located in the United States. No method of electronic transmission or storage is 100% secure; however, we work diligently to protect your data at all times. In the event of a data breach affecting your personal information, we will notify you as required by applicable Florida and federal law.

Section 8 — Additional Disclosures

Children’s Privacy

Our services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us immediately.

External Links

This web site contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such web sites. We recommend that you review the privacy policy of any site you visit via a link from this web site.

Chat Modules & Session Replay Tools

We or our third-party vendors may collect personal information when you use our interactive chat module, including name, phone number, email, mailing address, and other identifiers you provide. Chat transcripts may be stored and linked to your personal information for service improvement and analytics purposes.

We may also use session replay tools that recreate your browsing sessions to improve website usability. By interacting with our website, you consent to the collection and analysis of any information you provide through these tools.

Business Transfers

We may share or transfer your information in the course of any reorganization process including mergers, acquisitions, divestitures, or sales of all or part of our assets. Your information would remain subject to this Privacy Policy or a privacy policy that protects your privacy to an equal degree.

Section 9 — Changes to This Policy

We reserve the right to change and update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. Your continued use of our website or SMS services following any change constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Contact Us

If you have questions concerning this Privacy Policy or wish to exercise your privacy rights, please contact us:

SMS Terms & Conditions

Program Overview

Upon messaging opt-in, the end user agrees to receive messages from Mercedes-Benz of Cutler Bay regarding appointment scheduling and reminders, general dealership inquiries, and promotional marketing communications.

Message frequency may vary. Standard message and data rates may apply depending on your wireless carrier.

Mercedes-Benz of Cutler Bay is a member of the Dream Motor Group family of dealerships. By using this web site or opting into our SMS program, you acknowledge and consent to the terms of this Privacy Policy. Message and data rates may apply. Reply STOP to opt out of SMS at any time. Reply HELP for assistance or email [email protected]. View our Terms of Service.